Customer Loyalty with Points & Balances – Without Extra Costs

Winning a new guest costs many times more than keeping an existing one. Yet many businesses invest in advertising instead of loyalty – even though the tool is often already built into the POS, if it comes with one.

Three levers of customer loyalty

1. Loyalty points

Guests collect points with every purchase and redeem them later. This gives them a reason to come back – and along the way you get to know your regulars.

2. Prepaid balance accounts

Guests load a balance and pay with it cashlessly. This ties purchasing power to your business and speeds up payment. Especially powerful in bars, clubs and canteens.

3. Vouchers

Sold vouchers are today’s revenue for a service delivered tomorrow – and a popular gift that brings in new guests.

The catch with many providers

With most POS systems, exactly these features are paid add-on modules or are missing entirely. “Customer loyalty” quickly turns into an ongoing cost.

Included with DiKAS

DiKAS comes with loyalty points, prepaid balance accounts and vouchers from the Gastro plan – with no loyalty surcharge. Plus NFC customer cards, so guests simply tap at the counter instead of searching.

Handled cleanly for tax purposes: a balance top-up is treated as a liability (0% VAT), and redemption at the normal tax rate – exactly the way the tax office expects.

Start small, make a big impact

You don’t have to set up a complex program right away. Even a simple points mechanic (“every 10th coffee free”, digital instead of a stamp card) keeps regulars coming back.

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